Vision & Mission
Vision & Mission
Vision
The British Virgin Islands Tourist Board envisions the British Virgin Islands being a premier tourist destination, retaining and showcasing the values, heritage, culture and natural beauty of the British Virgin Islands.
Mission
“To foster, develop and promote a sustainable Tourism Industry for the British Virgin Islands”
Goals
-
Increase the economic contribution of Tourism to the BVI by:
•Attracting a more discerning and higher spending visitor
•Increasing the number of visitors, especially repeat visitors - Provide a superior destination experience for visitors by developing and expanding the number and quality of product offerings
- Solve the issue of the seasonality of the tourism cycle
- Adopt and promote a more sustainable approach to tourism development
- Build and sustain a close working relationship between the BVI Tourist Board and the business trade, product partners and media.
- Increase public awareness of the importance of tourism to the BVI economy
- Work as a proactive, effective and efficient team of Tourism professionals investing and focusing on action that brings the most return on investment, in the most sustainable way.
With our mission at the forefront, the Goals & Rationale are as follows:
Increase the economic contribution to the BVI by:
a. Attracting a more discerning and higher spending visitor; and
b. Increasing the number of visitors, especially repeat visitors
* Providing an authentic experience for visitors by developing and expanding the number and quality of product offerings
* Solve the issue of the seasonality of the tourism cycle
* Adapt and promote a more sustainable approach to tourism development
* Build and sustain a close working relationship between the BVI Tourist Board, the business trade, product partners and media
* Increase public awareness of the importance of tourism to the BVI economy
* Work as a proactive, effective and efficient team of Tourism Professionals investing and focussing an action that brings the most return on investment, in the most sustainable way
Vision
The British Virgin Islands Tourist Board envisions the British Virgin Islands being a premier tourist destination, retaining and showcasing the values, heritage, culture and natural beauty of the British Virgin Islands.
Mission
“To foster, develop and promote a sustainable Tourism Industry for the British Virgin Islands”
Goals
-
Increase the economic contribution of Tourism to the BVI by:
•Attracting a more discerning and higher spending visitor
•Increasing the number of visitors, especially repeat visitors - Provide a superior destination experience for visitors by developing and expanding the number and quality of product offerings
- Solve the issue of the seasonality of the tourism cycle
- Adopt and promote a more sustainable approach to tourism development
- Build and sustain a close working relationship between the BVI Tourist Board and the business trade, product partners and media.
- Increase public awareness of the importance of tourism to the BVI economy
- Work as a proactive, effective and efficient team of Tourism professionals investing and focusing on action that brings the most return on investment, in the most sustainable way.
With our mission at the forefront, the Goals & Rationale are as follows:
Increase the economic contribution to the BVI by:
a. Attracting a more discerning and higher spending visitor; and
b. Increasing the number of visitors, especially repeat visitors
* Providing an authentic experience for visitors by developing and expanding the number and quality of product offerings
* Solve the issue of the seasonality of the tourism cycle
* Adapt and promote a more sustainable approach to tourism development
* Build and sustain a close working relationship between the BVI Tourist Board, the business trade, product partners and media
* Increase public awareness of the importance of tourism to the BVI economy
* Work as a proactive, effective and efficient team of Tourism Professionals investing and focussing an action that brings the most return on investment, in the most sustainable way
